Why Do We Do That

Why Denny’s Wants To Be Known As “America’s Diner”
For years, consumers referred to Denny’s as a family restaurant, but that might soon be changing. That’s because chief marketing officer Frances Allen, who hails from Dunkin’ Brands, found that Americans didn’t really see the full-service restaurant chain that way upon settling in her new post just seven months ago. Research told Allen and her team that restaurant patrons saw the brand as more …

Published Feb 10, 2011.
Read more: Forbes

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